Experience
Case Studies
For 2 years I led the design team embedded with over 40 Area 120 founders to bring clarity to early-stage ideas—helping teams explore AI, test bold concepts, and move from ambiguity to launch-ready products with confidence.
0 → 1
AI-focused
Innovation
73%
teams progressed
+260%
graduation rate
Case Study
I led the team while also contributing hands-on, helping IDC leap from opportunity to execution by aligning teams and designing a user-centered platform for SMB IT buyers
Digital transformation
AI-focused
0 → 1
+$2 billion
SMB Market Unlocked
Case Study
I led and contributed to the design of a unified platform vision for Pure Storage—streamlining fragmented workflows, unifying the platform, and positioning the company to leapfrog the competition through a intuitive experience and product-led approach.
Vision To Execution
Platform
Exec Alignment
~$500,000
MVP Funded by org
Case Study
I led and contributed design work transforming a complex product space into a clear, actionable vision—crafting a next-gen Dashboard experience that set the foundation for Cisco’s cloud networking strategy.
Vision
Dashboard
Exec Alignment
Case Study
Why me
Design is most impactful when it’s used to drive clarity, guide decisions, and shape direction—not just to deliver outputs.
Problem Solving
Uncovering, understanding, and solving root problems
I dig deep to understand real user needs and untangle complexity—using research, synthesis, and creative thinking to shape elegant solutions that make a difference.
Experimenting
Learning, visualizing hypotheses, and informing decisions
I make ideas tangible early and often—testing assumptions, mapping possibilities, and using prototypes to drive smarter decisions and better outcomes.
Collaborating
Leveraging design to align perspectives and drive clarity
I believe great design is a team sport. I bring clarity, structure, and empathy to cross-functional work—building alignment and creating momentum through shared goals.
Strategizing
Elevating design to develop and steward strategy
I connect the dots between design and direction—crafting visions, framing opportunities, and shaping the why behind what we build.
Writing
Exploring the Intersection of Design, AI, & Impact
Contact
I’d love to hear from you! Whether you’re looking to discuss an opportunity, collaborate on solving meaningful problems, or simply connect, feel free to reach out. Let’s start a conversation—drop me a message anytime!